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Recommends SBLA Beauty discontinue or modify others.
February 6, 2025
By: Lianna Albrizio
Associate Editor
As part of its routine monitoring program, BBB National Programs’ National Advertising Division found that certain efficacy claims for SBLA Beauty, Inc.’s Eye Lift Wand and its “breakthrough” formula, including the patent-pending SBLA66Peptide, a “truly revolutionary molecule” were supported. However, the National Advertising Division (NAD) recommended that other claims be discontinued, including those conveying the unsupported message that the Eye Lift Wand can produce results similar to tho...
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